CRM4

What's New

CharityComms seminar, 11th February, 2010

Speakers include:
Sarah McCoy, Research Manager at Youthnet, will be talking about using Social Return on Investment.

Lucie Brown, Head of Brand Communications at Mencap, will be discussing how Mencap developed a brand strategy post rebrand.

Professor Fred Robinson and Professor Richard Else, will accompany Teresa Hanley from Joseph Rowntree Foundation to discuss new research exploring public attitudes to UK poverty and their implications for communications.  

Find out more here

Insider Information 


Lost in translation
Lisa Mangan, Media Strategist at Forster, offers her top tips on how to tailor your communications to your target audience

Tackling poor reporting and stigma in the media
Katherine Sladden, from the National AIDS Trust, tells us about the success of their Press Gang scheme

In the excitement about digital, don’t forget the people
Good technology is irrelevant if it's improperly resourced, suggests Jim Raymond from Baigent Digital

Investment in social media set to rise – and so it should
Kevin Baughen argues the case for social media