In Focus

Comment: Crafting an effective partnership with a commercial organisation

Owen Hughes, Design Director at Wolff Olins, explores the shifts that are shaping brand and how charities can capitalise on them.
Author: Owen Hughes
Job Title & Organisation: Design Director, Wolff Olins

Comment: Are charities taking full advantage of the ever-changing web?

Dean Russell, Head of Digital Marketing at the digital and brand communications agency Precedent, shares the results of their recent research into the online activities of charities.
Author: Dean Russell
Job Title & Organisation: Head of Digital Marketing, Precedent

Comment: Trust, fundraising and the media

Diana Mackie, PR Manager at the Institute of Fundraising, tells us how she works to communicate the importance of fundraising and fundraisers to the public - and how common misconceptions can be dispelled
Author: Diana Mackie
Job Title & Organisation: PR Manager, Institute of Fundraising

Communications in the recession: what charities can learn from the general public

Liz Goodey, author of the report, 'How to connect with donors: essential messages for charities', highlights the study's key findings about the most effective methods of communication with donors
Author: Liz Goodey
Job Title & Organisation: Head of Research, Charities Aid Foundation

Learning from the old/preparing for the new

nfpSynergy's Gemma Tracey on how charities can influence parliamentarians
Author: Gemma Tracey

Comment: Breaking down barriers between journalists and 'civilians'

Journalist Lynne Walsh gives her opinion on the best ways for campaigners to get media coverage
Author: Lynne Walsh

The power of accurate targeting

John Pooley, Managing Director at The Data Partnership, argues that the effectiveness of a campaign rests on a good understanding of your prospective supporters
Author: John Pooley

Banking on branding: what charities can learn from corporate marketing

Dan Dufour, branding consultant at The Team, reports on the second CharityComms Brand Breakfast
Author: Dan Dufour

Five things we learnt at the CharityComms Social Marketing conference

ngo.media's Trina Wallace rounds up the five things she learned at the latest CharityComms conference
Author: Trina Wallace

When it comes to choosing your external values, playing it safe is the greatest risk you can take

Charities are missing an opportunity for compelling emotional engagement by presenting general and generic value statements, suggests Olly Lawder of Spencer du Bois.
Author: Olly Lawder

Comment: Communications vs fundraising: the battle of the brand

Dan Dufour and Lee Jackson square up to debate a common conflict in the third sector
Author: Dan Dufour

Comment: How to communicate with your valuable volunteers

Fagan Communications' Vicky Fagan and Deryck Jones discuss the importance of volunteers and the integral role they play in your organisation
Author: Vicky Fagan and Deryck Jones

Five things we learnt at October’s CharityComms seminar

ngo.media's Trina Wallace rounds up the five things she learned at the latest CharityComms seminar
Author: Trina Wallace

PRWeek Awards Uncut

CharityComms' Norma Johnston gives us the inside story from the annual PRWeek awards ceremony, where Macmillan Cancer Support and Parkinson’s Disease Society were among some of this year’s winners.
Author: Norma Johnston

The strategy behind the campaign

At last month’s CharityComms seminar we heard all about strategy – the strategy behind: Breast Cancer Care’s rebrand, an award winning PDS media campaign and Save the Children’s recent appeal to help the Children of Gaza.
Author: Suzi Gammon and Emma Wickenden

nfpSynergy's Autumn Insights Event, September 2009

CharityComms' Suzi Gammon summarises some of the key speeches presented at nfpSynergy's Autumn Insights event
Author: Suzi Gammon

Top tips for more media coverage and making the most out of askCHARITY

Suzi Gammon shares some top tips for using askCHARITY – the free charity contacts book for journalists – designed to get charities more media coverage.
Author: Suzi Gammon

Comment: Picking the right communications tools for the job

Kevin Baughen, Founder of Bottom Line Ideas, discusses how to balance old and new communications tools to excite all your audiences.
Author: Kevin Baughen

Viral Campaigns: Alternative Advertising in the Age of Web 2.0

CharityComms' Teri Williams finds out about viral marketing
Author: Teri Williams

Comment: Data cleansing – luxury or necessity?

David Murray of The Software Bureau argues that with the right donor data behind campaigns, direct mail can deliver an impressive ROI.
Author: David Murray

Branding: Tools to create an effective investment

Max du Bois shares a range of tools with CharityComms, that charities can use to build a more powerful brand
Author: Christina Turner

More than a logo: Five things we learnt at Branding, image and reputation

If you missed the CharityComms conference on Branding, image and reputation read on to hear what ngo.media's Trina Wallace learnt during the day
Author: Trina Wallace

Comment: Search for Integrated Giving

Ross Barnes discusses the need for charities to adopt a more integrated approach to search marketing, direct marketing and advertising to guide donors along the right path.
Author: Ross Barnes, Head of Digital Media at Response One

Comment: Why do fundraisers leave their brains by the door when they go online?

Joe Saxton gives his thoughts on how online fundraisers are struggling to create online donors.
Author: Joe Saxton

nfpSynergy Client Debrief, March 2009

Christina Turner reports on nfpSynergy's client debrief, which included presentations on topics such as: what charities can learn from the Obama campaign, growth trends in the voluntary sector and an examination of the relationship between awareness and income.
Author: Christina Turner

What charity PRs forget to remember

Charity Public Relations Officers don’t know some of the most basic rules for engagement with the media. That’s according to Mark Flannagan, Director of Policy and Communications at the Royal College of General Practitioners.
Author: Emma Wickenden

Getting Qualified

People working in charity communications have a range of qualifications and previous training. Paul Allen asks communication professionals how they got into the sector and whether their academic experience has come in useful.
Author: Paul Allen

Charity advertising

What is the most effective way to use advertising to fundraise and raise awareness? Trina Wallace reports.

Small is beautiful?

Barney Jeffries reports on how communications teams in small charities punch above their weight
Author: Barney Jeffries

Social networking

More and more charities are using social networking sites as communications and campaigns tools. But are they worth charity communicators’ time and effort? And, most importantly, are they a good use of donors’ money? Trina Wallace reports.
Author: Trina Wallace

Window shopping in a crowded market

Primark or Prada? John Lewis or Debenhams? Zara or Next? Some shop windows are just more attractive than others, and those which demonstrate imagination, show flair and recognise the customer is the end user invariably pull in more punters than those who don’t.

How to resign

Vicki Jay of the search and selection agency VMA Group shares some tips on leaving with dignity
Author: Vicki Jay

Highlights from the Charity Communications Conference 2008

If the aim was to send delegates away brimming with ideas and creative thoughts then the team behind the third annual Charity Communications Conference succeeded brilliantly.
Author: Emma Wickenden

Comment: A standard for suppression

Mark Dobson from The Software Bureau shares his ideas for a 'Suppression Best Practise’ to clamp down on incorrect and poorly targeted direct mail.
Author: Mark Dobson

Comment: Tuning into Your Benefactor’s Frequency

Amanda Ling discusses the effectiveness of different advertising media for encouraging potential benefactors to visit an organisation’s website

Top tips for working with celebrities

Experienced charity communicators offer top tips on how to find, keep and work effectively with celebrities.
Author: Emma Wickenden

Communications and Marketing Benchmark 2008

Findings from the Communications and Marketing Benchmark Survey 2008.
Author: Emma Wickenden

Comment: Evaluating your e-campaigns

Analysing the results of your e-campaign is vital for future success, writes Jonathan Purchase.
Author: Jonathan Purchase

Comment: Engaging the Digital Generation

Lucy Symons and Alexandra Birladianu share results from a new global survey of "The Digital Generation" and also give their tips on how to engage with "digital natives".
Author: Lucy Symons and Alexandra Birladianu

Oxfam's top tips for accountability reporting

Emma Wickenden finds out what Oxfam's in-house lawyer has to say about accountability reporting.
Author: Emma Wickenden

Measuring impact, communicating results

Emma Wickenden shares highlights from a recent CharityComms conference about measuring impact and communicating results.
Author: Emma Wickenden

The Future of Impact Reporting

What is Impact reporting and where is it going? Christina Turner reports.
Author: Christina Turner

Charities fail to exploit website and email marketing opportunities

A major new report finds charities are not exploiting the opportunities of website and email marketing
Author: dotmailer

Using stories and case studies to communicate your organisation’s impact

Fairtrade campaigner Joe Human tells CharityComms conference delegates how to use case studies to effectively demonstrate their organisation's impact.
Author: Lally Pearson

Targeting the Sector Media – Friend or Foe?

Charity communicators who spend time trying to get into the sector press often see their organisation benefiting from the coverage. But patience is a skill they'll need to do it well. Trina Wallace reports.
Author: Trina Wallace

Interview Tips

Vicki Jay, of recruitment agency VMA Group, shares her top tips for interviews
Author: Vicki Jay